Privacy Policy

Your Safety

Booking over the internet is actually safer in many ways than buying in a shop or restaurant. We make sure that we take appropriate measures to make booking online as safe as it can be including encrypting your credit card details if they’re sent to us. Our security procedures are verified by Verisign. We may change this Privacy Policy from time to time to ensure that it fits with new business models and legal changes. Please revisit the policy from time to time so you have the latest version.

We are committed to ensuring that your privacy is protected and understand the need for appropriate protection of all personal information provided by you to us. This Privacy Policy has been created in order that you understand the importance that we attach to this issue and our commitment to ensure that we comply with UK legislation in this area.

1. Your Consent

By using our Website and providing personal details, including where you use the Website to search or book accommodation, you consent to the collection, use and retention of your personal information for our legitimate business purposes as explained and set out in this Privacy Policy.

2. Collection, use & retention of information

We collect, use and retain information about you to the extent only that is reasonably required to conduct our business effectively.

The information collected varies depending on the service you request from us. For example, when you use the Website to book accommodation, we may collect personal details such as your name, address, accommodation details, credit/debit card number and expiry date, billing details and telephone numbers. This information may be collected from third parties including the third party accommodation provider who you access via our Website and who you place your booking with, or other people who collect information on our behalf such as regional and local tourism agencies. We also collect information directly from you when you speak to us over the telephone or send us correspondence or rate and comment on the accommodation. Finally, we undertake market research, or have third parties undertake it on our behalf and collect information in that way.

We use information to complete transactions on your behalf and to ensure that we can efficiently manage and track transactions that are processed through our system. Your credit/debit card details are only used to process the transaction you have requested and are not stored or used in any other way by us. We also use information to monitor our system efficiency and use, and to test and develop enhancements and changes to the way we do business.

The information that we collect may be transferred to and stored at, a destination outside the European Economic Area (EEA) and may also be processed by staff operating outside the EEA who work for us or for one of our suppliers or contractors, to process or manage transactions using our system.

The Website contains links to other sites including web pages of third party accommodation providers with whom you can book accommodation. Although this Privacy Policy applies to information about you that is provided to us by those third parties, we are not responsible for the privacy policies of those other sites and will not be liable for those policies.

3. Protection of information

We maintain appropriate security standards and procedures in relation to the collection, use and retention of your information in order to prevent unauthorised access or disclosure. Should you contact us, our security procedures mean that we may request proof of identity before we are able to disclose any information to you.

4. Disclosure to third parties

Information is shared with our group companies, contractors, data processing companies including operators of global distribution systems and payment clearing houses, bank and professional advisers. We share only the information necessary to deliver any supply of products and/or services by us to you or in order to ensure the successful completion of a transaction processed through our system or for related purposes. We may also disclose your information when necessary to protect against fraud or any other crime (usually by providing such information to a reputable information reporting organisation) or in the event that we sell our business then to the purchaser of that business.

We may in addition from time to time share non-personal, non-individual information in aggregate form with third parties for business purposes, for example we may tell our business partners including regional tourism agencies and commercial distributors the number of customers in certain demographic groups who purchased accommodation using our system. This does not involve the disclosure of any personal information which can identify any particular customer in any way.

Finally, we may disclose your personal information at any time where necessary to comply with any legal obligation or requirement, such as to comply with an order of the court.

5. Online guest reviews

After your stay in accommodation booked through us, we may email you a questionnaire asking you to rate and comment on your stay. The purpose of customer reviews is to help other customers understand what a particular accommodation is like, to give feedback to the property (so that they can improve) and to help us understand more about your stay and improve our services.

If you complete and submit the questionnaire your review of the accommodation may be automatically posted onto our booking websites, the website of the property and related websites. You should therefore be careful about what you say (e.g. as regards disclosing your personal data) as it may enter the public domain and be available for anyone to read. The property you review may be given an opportunity to respond to the review which you have submitted and their response may also automatically enter the public domain alongside yours.

We may also use the information you submit to correspond with you about a review which you have submitted.

6. Employee access to information

Your information is disclosed to our employees, agents and representatives on “a need to know” basis and we confirm that all such persons understand the importance of client confidentiality and privacy.

7. Share facility

If you use the Share facility on our site and give us details of another person (e.g. their name and email address), you should make sure that the other person is content to receive the information. We will only use their data for the purpose of the Sharing facility.

8. Updating, maintenance and accuracy of your information

We do our best to ensure that all information held relating to you is kept up-to-date, accurate and complete.

Data populated by you (including your personal details entered in any fields) is your sole responsibility and any changes to any aspect of your personal data should be updated directly by you.

If you have any questions or comments about our Privacy Policy, please contact us on and we will endeavour to respond as soon as possible.

9. Cookies and other non-personal information


Our website uses both session and persistent cookies.  We ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By using our website and agreeing to use cookies when asked to do so, you consent to our use of cookies in accordance with the terms of this policy.

We use cookies to track users as they navigate the website, enable the use of a shopping cart on the website, improve the website’s usability, analyse the use of the website, administer the website, prevent fraud and improve the security of the website, personalise the website for each user.

We use Google Analytics to analyse cookies.

About cookies

A cookie is a file containing an identifier that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website and identify users returning to a website.

Blocking and/or deleting cookies

Most browsers allow you to delete or refuse to accept cookies; to find out how, contact the provider of your browser.

If you block or delete cookies, you may not be able to use all the features on our website or you may find the website less usable.

Our details

You can contact us by writing to the address given below.

This website is owned and operated by Pureserviced limited, a company registered in England and Wales under registration number 10715211, and our registered office and principal place of business is at Unit 4 Beechwood House, Beech Avenue, Plymouth PL4 0QQ United Kingdom.

This website includes all subdomains and other eviivo sites that may be linked to it, including but not limited to the following domains,,

10. Complaints procedure

If you wish to make a complaint about Pureserviced, our services or any associated matter, you may contact us by telephone, email, letter or fax. We do not require complaints to be in writing. Wherever possible, complaints will be dealt with promptly, and you will receive a response within 14 working days.

If you are dissatisfied with the outcome of your complaint, you may choose to escalate the complaint internally by contacting our Customer Support Manager, A response to an escalated complaint will also be made within 7 working days.

11. Company details

Pureserviced Limited

Address: Unit 4, Beechwood House, Beech Avenue, Plymouth PL4 0QQ
Telephone & Fax: +44 (0) 752 426428